WeAretheSuperlativeConspiracy, the clothing company more commonly known as WeSC, has opened a new flagship store on London’s Carnaby Street, four doors down from its original location. But it’s not just WeSC products that can be found within the shop having kept Nike SB under it’s floorboards for the past year, it’s London skateboarding stalwart Slam City Skates‘s turn to go underground, with a permanent concept skate store in the basement.
Slam’s own line of cut & sew t-shirts, crews and hoodies, designed in part by professional skaters and artists, is heavily represented. These hang alongside several other brands, including a large selection of Nike SB shoes, taken from the pop-up store in the basement of Slam’s Covent Garden HQ.
The WeSC/Slam store can be found at 43 Carnaby Street, London, W1F 7EA.
Photos by Sam Ashley