[ 20.01.2004 ] [ Supreme Dunk Low Pro SB – FT Sample ]
Color: Orange/Gold, Blue/Gold, Red/Gold Production Date: January 30th, 2003
Do you remember everyone's initial impression of the Supreme Dunk High SB's that dropped? Chat rooms and message boards were filled with Nike heads wondering if Supreme, one of the world's most renowned street/skate brands and Nike were playing with our minds; conducting an experiment to see how much hype could surround a pair of funny looking shoes covered in tiny gold stars. Many claimed the kicks were ridiculous that they'd never spend their hard earned dough to rock them on the street. Several months later we mysteriously changed our minds, creating a frenzy that led kids to camp out days before the release at Supreme's shops in NYC, Tokyo and Osaka.
These are the 1 of 1 "look-see" samples that Nike produced at their FT factory and provided Supreme with during the planning stages of that "experiment." What stands out immediately of course, is the bold gold Nike logo emblazoned on the side panels of these Dunks. The placement of the logo is pure genius – a blatant sign that Nike not only knows, but understands exactly who the new breed of trend conscious consumers are: Young status-seekers who value the name, the brand, the image; and live by the mantra "material possessions above all else." Eventually Supreme replaced the Nike logo with the infamous stars and changed the low cut sample to a high top. In most cases, Nike would request that the sample be destroyed after the referential use. Why not this sample? Wouldn't the greatest trick be to convince us that the "experiment" never existed? Or maybe they exist for one reason: to let us know that it never mattered what we had to say about the funny looking Supreme High's. What really matters is what THEY say about US…
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