Nike SB

Nike SB stands for Nike Skateboarding, Nike\\\’s successful venture into the world of skateboarding. While a majority of their business comes from sneaker collectors the public persona and direction is to shifted to skateboarders.

While they began at core retailers (mom and pop skate shops) by helping them stay in business, as of 2012 they have shifter their brands direction into malls and larger chain retailers in an attempt to increase quarterly earnings.