The fusion between Nike's runners and the skate division began with this Hyperstrike back in Winter 2011, the recently launched Paul Rodriguez 6 will continue the tradition this winter, and now for Spring 2013.
Converse opened its first West Coast flagship store in Santa Monica, California. The Customization Experience might prove interesting. Converse's skateboarding shoe line will be sold at the store as well as collaborations and local art designs: "Chuck Taylor All Star, Jack Purcell, All Star, Skateboarding, One Star and Converse by John Varvatos, as well as other premium footwear collaborations." Below is an intro snippet from the Transworld Business article.