Nike Skateboarding is proud to announce its first appearance at Agenda by debuting the Paul Rodriguez collection. Paul’s fourth signature model, the Zoom Paul Rodriguez IV will be making it’s first public appearance in addition to the full P-Rod apparel collection for 2010. Started in 2001, Nike SB began with a singular mission: Respect the past, embrace the future. Whether it’s through the diverse team of pros and amateurs or through the combination of classic and innovative footwear and apparel, that saying has helped shape the brand’s identity and remained its mantra. Eight years into the effort, Nike SB’s goal remains the same: to inspire and support skateboarders for years to come.