Sad news reached us today: Legendary skateboard footwear brand Ã©S has been put on hiatus. Team manager Scuba Steve and rider Rick McCrank shared the news via Instagram. Sole Tech owner Pierre AndrÃ© Senizergues talks about the decision on industry website Shop-Eat-Surf.
â€œItâ€™s a very complex market right now – there are a lot of brands,
and a lot of pressure on the market,â€ Pierre said. â€œWe feel it’s the
time to simplify things.â€
He also talks about Ã©S taking a “creative retreat”, hinting towards a comeback at some point. Out of the three current Sole Tech footwear brands Ã©S used to be marketed as the more technical and innovating brands, something that worked very well for them before the current era of simple vulcanised shoes.
Ã©S has been around since 1995 and has given us a lot of legendary skateshoes. The Accel, Square’s, the Sal 23 and SLB, all the Koston’s and various pro shoes for riders like Tom Penny, Chad Muska, Ronnie Creager and Rick McCrank. The company’s Menikmati video is, even to this day, a highly respected film.
Ã©S will continue to be in stores until Spring 2012, after that it’s done. It’s sad to see such an iconic brand go and we hope someday there will be a proper comeback. In the meantime, take a trip down memory lane on Ã©S’ fifteenth anniversary website, featuring all the brand’s history up to 2010.