The hashtag #todayskicks started in 2007. It was quickly picked up by other sneakerheads, and it has developed into a cool community of people on Twitter who post amazing photos of their kicks. It pulls in every image tagged #todayskicks directly from Twitter to populate the app.
Users can "love" images of cool kicks, and a "Retweet" button so you can share what you love. When you add a photo from the app, you can also add tags that will be associated with the image/style.