etnies has deep roots in skateboarding and introduced the first "pro" skate shoe, which was endorsed by Natas Kaupas.
Established in 1986, etnies is the first skateboarder-owned and operated global action sports footwear and apparel company.
Led by owner and skateboarder Pierre-André Senizergues, etnies is on a determined path to achieve a healthier planet and has found a way to involve sneaker style and consumers of all ages and gender to help create a tree-filled world.
In addition to constantly giving back to the skate community by holding events like "Goofy vs. Regular" and the Etnies Skatepark Fall Classic Am Jam, the brand has extended their generosity by giving back on a global scale.
The brand planted the first seed back in 2011 when it launched its "Buy a Shoe, Plant a Tree" reforestation program. Since then, thanks to customer support, etnies has planted more than 200,000 trees throughout Costa Rica and Brazil. And in 2013, we plan to plant 200,000 more.
Today, etnies is really excited to announce it has sprouted a brand new program microsite and infographic video telling the story of what this initiative is all about and why etnies continues to cultivate it each year. We hope you can take the time to watch: http://etnies.com/
The current spring 2013 Buy a Shoe, Plant a Tree collection for men, women and kids can be viewed and purchased on the Buy a Shoe, Plant a Tree microsite, including etnies pro surfer and current program ambassador Matt “Wilko” Wilkinson’s signature colorways of the Dory and Dapper styles. The “Make Wilko Plant Trees” campaign can be viewed here: http://etni.es/
You can also stay up to date with your favorite etnies riders via the brands Instagram: @etniesskateboarding
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