Calvin Johnson is a superhuman wide receiver. His dedication to the game is trumped only by his relentless focus on getting faster. With every yard gained and every shattered record comes more fame, more distractions, and more demands. The spotlight is unavoidable.
Nike Football’s new “Calvin & Johnson” campaign brings Calvin Johnson’s personality to life by creating an alter ego that shoulders the demands allowing Calvin to stay focused. The films feature Calvin Johnson as “Calvin”, juxtaposed alongside his alter ego, “Johnson” played by music and entertainment icon Sean “Diddy” Combs.
The first film in the series, entitled “Calvin & Johnson,” debuts Tuesday, September 3, 2013. The second film, “Speed Unleashed,” will debut Sunday, September 8. The story will continue through an integrated digital and broadcast series including additional vignettes released throughout the season. The series will also feature cameos by other NFL athletes as it progresses.
The creative campaign was developed in partnership with Portland-based independent advertising agency, Wieden+Kennedy.