Nike has come a long way on its sustainable innovation journey.
What began in the 1990s as a response to issues in a complex supply chain has evolved into a business insight at the core of Nike’s growth strategy – one that focuses on delivering innovations across its supply chain to create products that are better for athletes, its business, and the planet.
That evolution, which turns risk into an innovation opportunity by embracing transparency and collaboration, makes sense for business and can help solve some of the world’s most pressing challenges.
As Nike President and CEO Mark Parker put it:
“Nike succeeds because we’re obsessed with innovation. We are relentlessly curious about our world and how we can make it better. We apply that curiosity to our sustainability efforts, and we continue to learn what is required for real, meaningful progress.”